Where are the UK’s biggest wallpaper spenders?

New data from I Love Wallpaper looks at the locations across the UK that have spent the most on wallpaper during the lockdown period. As online sales of DIY and decorating products have skyrocketed, the wallpaper retailer has pinpointed exactly which towns and cities in the UK have bought the most wallpaper over the last 12 weeks.

Top 10 Wallpaper Buyers in the UK

  1. Dunfermline
  2. Newcastle upon Tyne
  3. Livingston
  4. Loughborough
  5. Glasgow
  6. Peterborough
  7. Leeds
  8. Liverpool
  9. Nottingham
  10. Birkenhead

Dunfermline takes the top spot with more residents of this Scottish town buying wallpaper than any other location in the UK. Scotland is well represented in the list with Livingston taking third place and Glasgow coming in fifth. 

Homes across Newcastle have also undergone a decor transformation with the North East City taking second place. 

“We’ve seen incredible demand for both wallpaper and our DIY products since lockdown started, with many taking the opportunity to refresh their home while they’re spending more time in it. We wanted to see exactly where our biggest spenders were based and the results show that it’s not just the big cities that are focused on getting homes ready for when we can finally open our doors”

Calum Henderson, I Love Wallpaper

*Data determined by the percentage of the population who bought wallpaper compared to the amount spent over a 12 week period.